Transit umbra, lux permanet.

The lux (symbol lx) is the SI derived unit of illuminance and luminous emittance, measuring luminous flux per unit area. It is equal to one lumen per square metre. In photometry, this is used as a measure of the intensity, as perceived by the human eye, of light that hits or passes through a surface. It is analogous to the radiometric unit watt per square metre, but with the power at each wavelength weighted according to the luminosity function, a standardized model of human visual brightness perception. In English, “lux” is used as both the singular and plural form.

Lux Consulting, LLC operates a full spectrum, enterprise digital media-consulting firm specializing in product and brand creation, development, deployment, and monetization across all digital platforms (Moving Pictures, Web, Software, OEM). We manage affiliations with FB, Google, Apple, MSN, and most major technology companies.

Mission: Developing responsible and successful properties through strategic partnerships with clients and internal productions.

Project managed (initial development through launch) during the 2013/2014 NBC News transition from Microsoft to Comcast.

THE GRIO @ NBC News – Launched ‘The Grio’ ( in partnership with NBC News as their African-American news product. Later sold The Grio to NBC News and oversaw all technical aspects. Re-purchased The Grio back from NBC News in 2014 and sold it again in 2016 to Byron Allen.

NBC NEWS: PRESS – Responsible for & built the media resource website @ for 2012 election coverage.

NBC LATINO – Spearheaded the development of NBC News’ Diversity websites and technology platforms. Led strategic planning, development, search engine optimization, social media integration, advertising, syndication, platform migration.

BLUE HAVEN INITIATIVE – Built, customized, & managed Ian & Liesel Pritzker Simmons ‘Impact Investment’ organization’s online presence for ‘Blue Haven Initiative’.

GRAND STREET MEDIA – Built, customized, & manage Grand Street Media video production company’s online presence.